With the increasing globalization of markets and the internationalization of businesses, Egyptian companies find that they are unavoidably faced with foreign customers, competitors, and suppliers. Thus, being international is no longer a luxury but a necessity for economic survival. The challenge of international marketing is to develop strategic plans that are competitive to enter and survive in global markets

By the end of the program, participants will be able to gain the following knowledge and skills:

  • Understand the main criteria for selecting the international markets
  • Identify the main components of the marketing mix
  • Identify the different factors that affect the export's prices
  • Understand the development of international trade

  • Types of presentations
  • Mind mapping
  • Giving and receiving constructive feedback
  • Seven steps of highly effective presentation

- Marketing Mix

  • 5 P’s
  • Identify Export Marketing Challenges:
  • Start Exporting
  • Diversify markets
  • Grow Market share

- Define the opportunity

  • Products segment
  • Markets segment
  • Customer segment

- Select Best fitting Markets

  • Define criteria
  • Assess relative position
  • Analyze Target Market
  • Customers
  • Market segments

  • Export specialists
  • Persons in charge for exporting

3 days 2 hours each