The course on digital marketing consists of 3 modules, of which the enhancement of website strategies is the first. The other 2 modules are about Search Engine Optimization and Social Media for international marketing.


By the end of the program, participants will be able to gain the following knowledge and skills:

  • The key success factors for an effective website for international marketing
  • good practices from other companies
  • How to assess and improve the usability and conversion of your website

  • What is SEO and content marketing
  • Keyword research
  • SEO success factors
  • Google Analytics & Console
  • Action Plan


  • Digital Marketing Managers
  • Marketing managers.
  • Export managers


3 days 5 hours each

The curriculum has been developed by European experts from IPD (Import Promotion Desk)