Introduction

The course on digital marketing consists of 3 modules, of which the enhancement of website strategies is the first. The other 2 modules are about Search Engine Optimization and Social Media for international marketing.

Learning Objectives

By the end of the program, participants will be able to gain the following knowledge and skills:

  • The key success factors for an effective website for international marketing
  • good practices from other companies
  • How to assess and improve the usability and conversion of your website

Content

  • What is SEO and content marketing
  • Keyword research
  • SEO success factors
  • Google Analytics & Console
  • Action Plan

Who Should Attend

  • Digital Marketing Managers
  • Marketing managers.
  • Export managers

Course Duration

3 days 5 hours each

The curriculum has been developed by European experts from IPD (Import Promotion Desk)