The course on digital marketing consists of 3 modules, of which the Search Engine Optimization is the second. The other 2 modules are about Website Strategy and Social Media for international marketing.
By the end of the program, participants will be able to gain the following knowledge and skills:
- Understand how social media can affect your business
- Know the social media as part of your marketing strategy
- Social Media Strategy for B2B
- The importance of Social Media for B2B Marketing
- Social Media marketing aligned to the Business Goals
- Prioritizing channels, content and actions
- Optimizing LinkedIn
- Optimizing Facebook
- Optimizing YouTube
- Social Media Management
- Digital Marketing Managers
- Export managers
- Marketing Managers
- (3 days / 3 hours each day/Online)
- (3 days / 4 hours each day/Offline)