Introduction:

The course on digital marketing consists of 3 modules, of which the Search Engine Optimization is the second. The other 2 modules are about Website Strategy and Social Media for international marketing.

Learning Objectives:

By the end of the program, participants will be able to gain the following knowledge and skills:

  • Understand how social media can affect your business
  • Know the social media as part of your marketing strategy
  • Prioritize the channels

Contents:    

  • Social Media Strategy for B2B
  • The importance of Social Media for B2B Marketing
  • Social Media marketing aligned to the Business Goals
  • Prioritizing channels, content and actions 
  • Social Media Strategy 
  • Optimizing LinkedIn 
  • Facebook for Business
  • Success factors
  • Streamlining posts
  • Engagement is king
  • Facebook Ads: Is it worth it?
  • Optimizing Facebook 
  • Optimizing YouTube 
  • Social Media Management

Who Should Attend

  • Digital Marketing Managers
  • Export managers
  • Marketing Managers

Course Duration: 

3 days 5 hours each

The curriculum has been developed by European experts from IPD (Import Promotion Desk)