Introduction:

The course on digital marketing consists of 3 modules, of which the Social Media Strategies is the third. The other 2 modules are about Website Strategy and Search Engine Optimization.

Learning Objectives:

By the end of the program, participants will be able to gain the following knowledge and skills:

  • Know the key success factors for a high ranking in Google 
  • How to assess and improve the search engine ranking of your website

Contents:    

  • The key success factors for a high ranking in Google 
  • Clear examples and good practices from other companies
  • Assessment and improvement of the search engine ranking of your website
  • The use of checklists and free tools to help you with the assessment and improvement process

Who Should Attend

  • Digital Marketing Managers
  • Export managers
  • Marketing Managers

Course Duration: 

3 days 5 hours each

 

The curriculum has been developed by European experts from IPD (Import Promotion Desk)