Introduction

Participation in Trade Fairs course is designed for exporters to acquire knowledge and skills of appropriate utilization of regional and international trade fairs.

Learning Objectives

By the end of the course, participants will be able to:

  • Understand the importance of trade fairs in export marketing;
  • Identify the common world specialized trade fairs; and 
  • Follow steps and procedures to participate in regional and international trade fairs.

Contents

  • Introduction to trade fairs participation 
  • The trade fair industry from a global perspective
  • Trade fair management and planning approach
  • Freight forwarding as a crucial component of trade fair participation
  • Trade Fairs as a component of the total marketing mix 
  • The main elements of successful trade fairs 
  • Support organizations and trade fairs

Who Should Attend

  • Marketing managers & specialists
  • Export mangers & specialists

Course Duration

5 working days 5 hours each