With the increasing globalization of markets and the internationalization of businesses, Egyptian companies find that they are unavoidably faced with foreign customers, competitors, and suppliers. Thus, being international is no longer a luxury but a necessity for economic survival. The challenge of international marketing is to develop strategic plans that are competitive to enter and survive in global markets
By the end of the program, participants will be able to gain the following knowledge and skills:
- Identify the main concepts and methodologies in marketing research;
- Understand the main criteria for selecting the international markets;
- Identify the main components of the marketing mix;
- Identify the different factors that affect the export's prices;
- Understand the development of international trade.
- Know how the international agreements help countries to be competitive.
- The Company Internal Factors – readiness to export SWOT Analysis
- International (WTO, Regional agreements)
- International Marketing
- Marketing mix 5 Ps (Product, Price, Promotion, Place, Perception)
- Market Research
- Sources of Information
- Market Selection
- Distribution Channels
- Export Techniques
- Export managers and specialists
- Marketing managers and specialists
5 days 5 hours each