Introduction

The components of the export internal environment are vital factors that contribute to the exporter business success. Such components are the economic and trade environment, the institutions, regulations, policies, documentations, and customs.  Understanding these internal components helps the exporter in determining the route and the procedures that should be followed as well as knowing how to benefit from the services offered to enhance exports.

Learning Objectives

By the end of the program, participants will be able to gain the following knowledge and skills:

  • Understand the Egyptian strategy and national plan for export development;
  • Identify the economic importance of exports;
  • Understand the different rules and regulation that governs the export process;
  •  Identify the main documents required for the completion of export procedures;
  • Learn how to benefit from the services offered by the different organizations working in the export sector; and
  • Gain knowledge about the Egyptian customs system and process.

Contents

  • The Company Internal Factors – readiness to export SWOT Analysis 
  • Environment (Internal & External Factors)
  • Domestic (Egyptian Export Strategy, Customs, Documentation and procedures)
  • International (WTO, Regional agreements)
  • Export Marketing
  • Marketing mix 5 Ps (Product , Price, Promotion, Place, Perception)
  • Market Research
  • Sources of Information
  • Market Selection
  • Distribution Channels
  • Communications
  • Enhancing Skills (Negotiation, Presentation, and Contracting)
  • Intercultural Aspects
  • Export Techniques
  • Logistics/ Transportation/ Packaging/ incoterms
  • Financing/ Terms of Trade/ Credit Insurance/Incoterms.
  • Legal Aspects/ International Contracts
  • Standards/ Quality/quality Assurance
  • Export Strategy Plan

Who Should Attend

  • Export managers and specialists
  • Marketing managers and specialists

Course Duration: 

10 days 5 hours each