The components of the export internal environment are vital factors that contribute to the exporter business success. Such components are the economic and trade environment, the institutions, regulations, policies, documentations, and customs. Understanding these internal components helps the exporter in determining the route and the procedures that should be followed as well as knowing how to benefit from the services offered to enhance exports.
By the end of the program, participants will be able to gain the following knowledge and skills:
- Study of the Egyptian Export Strategy and National Export Plan for Export Development
- Understanding the Various Documents Required to Complete Export Procedures
- Understanding the Role of International Agreements in Helping Countries Achieve Competitiveness
- Identifying Key Criteria for Selecting International Markets
- Understanding the Main Elements of the Marketing Mix
- Understanding the Various Factors Affecting Export Pricing
- Study of the Fundamentals of Marketing Communication
- Understanding Different Documentary Collections and International Standards for Confirmed Letters of Credit
- The Company Internal Factors – readiness to export SWOT Analysis
- Environment (Internal & External Factors)
- Domestic (Egyptian Export Strategy, Customs, Documentation and procedures)
- International (WTO, Regional agreements)
- Export Marketing
- Marketing mix 5 Ps (Product , Price, Promotion, Place, Perception)
- Market Research
- Sources of Information
- Market Selection
- Distribution Channels
- Communications
- Enhancing Skills (Negotiation, Presentation, and Contracting)
- Intercultural Aspects
- Export Techniques
- Logistics/ Transportation/ Packaging/ incoterms
- Financing/ Terms of Trade/ Credit Insurance/Incoterms.
- Legal Aspects/ International Contracts
- Standards/ Quality/quality Assurance
- Export Strategy Plan
- Export managers and specialists
- Marketing managers and specialists
- (10 days / 3 hours each day/Online)
- (10 days / 4 hours each day/Offline)