Introduction

Where is the demand? What markets are growing?... Who is competing to serve those markets? What are the market access conditions? How do we position our products? 

These are questions to address the current trade environment, and this course is designed to answer these questions.

Learning Objectives

By the end of the program, participants will be able to gain the following knowledge and skills:

  • Identify the main concepts and methodologies in marketing research for export;
  • Understand the fundamentals of marketing research for export;
  • Understand the development of international trade; 
  • Identify the main sources of trade information for international markets and ways of analyzing it; and
  • Know how to select the target market.

Contents

  • Export Marketing Research
  • Desk & Field Research
  • Using Internet as an Effective source of Information
  • Field Research
  • Analyzing & interpretation of data 
  • Trade Map Database
  • Country & Product Map
  • Market Access Map

Who Should Attend

  • Export managers and specialists
  • Marketing managers and specialists

Course Duration

10 days 5 hours each